All posts tagged dodge

The Pacifica Prototype Viper was a 9/10 scale model built by the Pacifica Design Studio. It was a “Plan-B Viper” – built as a backup plan. If Dodge couldn’t produce the V10 Viper in time or without going over budget, then Dodge would have resorted to building a smaller, V8-powered car similar to this one. The car looks very similar to the 1989 Show Car, but had different headlights, cloth seats, and different rear-view mirrors. (Source: jbisanz)

Continue Reading

“Viper was a major part of my education in the automobile business. I worked at Chrysler in the ’80s and ’90s, and the Viper’s development – indeed, its whole story – was critical to Chrysler’s revitalization and comeback into credibility. The Viper program was done on a shoestring. It came to life as the result of four incredibly strong personalities agreeing on a single vision. It was a car no consumer research would ever support. It was a car one no one else would ever think of building. Yet, it became the flame that started the fire of belief in the next life of Chrysler.” Tom Kowaleski, Chrysler PR-manager.

Dodge Viper owners stage their cars for the Worlds Largest Viper Parade that traveled through the heart of Nashville, Tennessee, the Music City, on Thursday, Sept. 26, 2002. Leading the parade was the all-new 2003 Dodge Viper SRT10 driven by Dodge NASCAR Driver Sterling Marlin. (Source: jbisanz /

Continue Reading